Kathmandu/ In a groundbreaking partnership fusing sports, entertainment, and digital innovation, TikTok has joined hands with the Vatsalya Everest Women’s Volleyball League (EWV) as the Official Entertainment Partner for its upcoming second edition, scheduled from September 5 to September 13, 2025.
This collaboration signifies a major leap forward for Nepal’s sports landscape, as TikTok, the world’s leading short-form video platform, partners with Asia’s first professional women’s volleyball franchise league to elevate the sport and its inspiring athletes to a global audience.
Highlighting the national sentiment, gender empowerment, and cultural depth embedded in Nepali volleyball, the partnership aims to capture and amplify the unique stories of women athletes, passionate fans, and the vibrant atmosphere of the EWV through digital storytelling and viral content.
“TikTok is delighted to partner with Vatsalya EWV. We see this as an exciting opportunity to celebrate the spirit of sports in Nepal, spotlight women athletes, and contribute to a historic opportunity of taking Nepali volleyball to a global stage,” said Umais Naveed, Content Operations Lead, South Asia at TikTok. “Vatsalya EWV is a brave event that deserves global recognition, and we are here to support that happen.”
EWV CEO Snevy Chapagain added, “This partnership is a game-changer. By joining hands with TikTok, we will amplify our impact. We’re telling the story of women’s sports in Nepal in a way the world has never seen. This collaboration will take our empowering stories from grassroots communities to a global digital platform.”
With over 100 players, coaches, professionals, media personalities, and celebrities engaged, the league is not just a tournament – it's a national movement. Now, with TikTok’s digital prowess, the EWV is set to broaden its reach and influence.
As part of the partnership, EWV and TikTok will jointly launch:
Exclusive behind-the-scenes content with players and teams
Viral fan challenges using hashtags #EWVOnTikTok and #AbaPaloMahilako
Collaborations between volleyball stars and content creators
Live match updates and highlight reels optimized for mobile viewing
In-stadium TikTok engagement zones for fans
The EWV continues its mission to empower women, decentralize sporting opportunities, and modernize sports storytelling in Nepal and beyond. TikTok’s involvement adds a strong digital backbone to this vision.
About EWV:
The Vatsalya Everest Women’s Volleyball League is Asia’s first professional franchise league for women’s volleyball, sanctioned by the Nepal Volleyball Association and organized by Infinity Dreams Pvt. Ltd. The league aims to uplift Nepal’s national sport through competition, empowerment, and entertainment.
About TikTok:
TikTok is the global destination for short-form mobile videos, inspiring creativity and spreading joy. With a presence across major global cities, TikTok continues to connect communities through engaging content.
