Kathmandu/ Nepal’s leading luxury retailer J&Co has inaugurated its new flagship store at Durbarmarg, Kathmandu, marking a major leap in the country’s high-end fashion industry. The event also witnessed the official launch of Emporio Armani in Nepal and the relaunch of Swiss luxury brand Bally.

The store was inaugurated by Mr. Rajendra Khetan, a respected figure in Nepal’s industrial sector, and Miss Aaira Jhunjhunwala, representing a new generation of fashion and entrepreneurial leadership.

Strategically located in Kathmandu’s premium shopping district, the store features a contemporary design that reflects the elegance and global standards of the brands it houses. With this launch, J&Co brings two iconic names under one roof for the first time in Nepal.
“This expansion marks a new chapter in Nepal’s fashion evolution,” said Pankaj Jhunjhunwala, Managing Director of J&Co. “Emporio Armani brings its signature urban sophistication, while Bally returns with a reinvigorated brand identity that merges heritage with modern design.”

Emporio Armani, a globally celebrated Italian fashion house, enters the Nepali market with a curated selection of clothing and accessories known for sleek aesthetics, minimalist design, and timeless luxury.

Meanwhile, Bally, renowned for its rich history of Swiss craftsmanship, returns to Nepal with a modernized collection that blends classic quality with progressive fashion sensibilities.

The launch event drew notable figures from Nepal’s business, fashion, and lifestyle sectors, reinforcing J&Co’s stature as a pioneer in luxury retail.

About J&Co:
J&Co is Nepal’s foremost luxury retailer, representing globally recognized brands in fashion, watches, and lifestyle. With a mission to bring international luxury to Nepal, J&Co is committed to elevating the retail experience through innovation, authenticity, and curated global collections.